Cowing Toms
Cowing Toms
Pop-up craft burger experience. Touring pubs and harnessing local ingredients for a fun and memorable dinning experience.
Client
Cowing Toms Ltd
Responsibilities
Brand Strategy
Identity Design
Print Management
Web Design
Output
Visual Design
Menu and Information Design
Social Media Graphics
Apparel Graphics
Packaging Design
01
Essentials
“Wicked cool. Clever, gorgeous and so much fun to go through the process. Paul & Studio Title totally smashed this one, couldn’t be happier!”
– Lee Bayliss, Chief Burger Engineer
A unique pop up eating experience which tours around the country to deliver locally inspired artisanal burgers.
Ingredients are sourced directly from local farms. While incorporating any unique ingredients or cooking methods which are representative of the area’s heritage.
Outcome
CAUTION:
May ruin other burgers
Creating a recognisable and dynamic identity was really fun. We created a hand scripted wordmark, but also a logomark. The “bull’s head” which when turned 90 clockwise forms the letters ‘ct’. The final identity is paired with patterning and messaging for flexible and long term use.
With help from us, the pop-up tours are regularly fully booked and more tours are added constantly as demand grows.