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Brand Identity

Apti Cafe

Traditional and tasty mediterranean cuisine, branding on a budget.

Client

Royal Dining Ltd

Responsibilities

Creative Strategy
Concept Development
User and Stakeholder Research
Segment and Personify Audience

Output

Visual Design
Print Marketing Design
Event Design

01
Essentials

“We couldn’t have asked for anything more. Our customer’s love the menu design and we’re so excited to see it grow!”

Exquisite cuisine demands a classy visual feast.

We love souvlaki, falafel, grilled meats and anything similar. So when we were asked to brand and name a new Cafe in Melbourne, we jumped at the chance.

With a conservative budget and timeframe, Studio Title delivered a full brand identity through a ‘burning the midnight oils’ exercise within 2 weeks. Included were the name, wordmark, multiple menus, print marketing, signage and website. We didn’t hesitate to accept the challenge.

Outcome

A feast for
your eyes

We finished on time, completing multiple asset designs along with print management. Using structured information techniques on beautiful speckled, recycled paper stock the identity takes inspiration from mediterranean colours and shapes.

Bring your appetite to Apti, because the portions are generous!

Outcome

On time
On budget

Small startups have a tough time. Launching any business comes with mountains of hidden costs. It’s scary when you haven’t even started generating revenue, but worse is the fact that dollar spent is a risk. You aren’t sure if you can even afford it or if it’s worth the risk.

We’re excited to be apart of these new journey’s and will strive to deliver the best possible solution with whatever budget is available.